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Mayor Unveils Tariff Economic Resilience Plan - 11 Sep 26
Brampton · September 11, 2026
Okay.
>> Test one, two, three. Test. One, two,
three.
>> Everybody ready?
Yeah,
>> Rod look
>> Mayor Patrick Brown here joined by
Councelor Maduros, Councelor Santos,
councelor Kenan, councelor Power, and
our director of economic development uh
Denise Mccclure. Uh we've had a mayor's
tariff task force that was set up uh
since June of 2025.
Um really as a um response to the
punishing consequence of tariffs. Uh and
this group has been uh those who are
tariff affected industries uh in our
city. And our approach is this. Um we're
all in this together. This is a team
Canada moment. local government,
provincial government, federal
government, we really need to be united
in the face of this uh adversity. Um,
understanding the premise that you can
never underestimate the resilience of
Canadians, and we're certainly seeing
that in Bmpton. So, today I'm pleased to
outline Bmpton's 10point US tariff and
economic resilience plan. a practical
plan to protect jobs, help businesses
compete, and build a stronger local
economy in the midst of the turmoil uh
that we're seeing right now with the
Trump administration's uh punishing
tariffs on American businesses and
Canadian businesses. I would note that
the friendship with Canada in the US is
one that will endure. It's uh not always
a straight line. Sometimes it zigzags
and we're seeing that right now with the
Trump administration, but we will
overcome this moment. Um, Bmpton is one
of Canada's most important manufacturing
and logistics hubs. Our businesses are
deeply connected to North American
supply chains, particularly automotive,
advanced manufacturing, steel, and
aluminum. We are one of the critical
components of the North American supply
chain. US tariffs are increasing the
cost, disrupting production, delaying
investment, and putting jobs at risk on
both sides of the border. We have seen
the impact of this uncert uncertainty.
You look at the Stellantis plant uh
which has been idle since December of
2023. And we want to see those Unifor
workers back to work building great
product. The city actually reszone those
lands that it cannot be used for any
other purpose other than automotive. But
our response when it comes to tariffs
must support the entire Bmpton economy.
Building on the mayor's tariff task
force, our tariff action plan, we are
advancing 10 actions organized around
three pillars. protect, compete, and
build. The first pillar is to protect
jobs and businesses. Our first action is
the Canada first procurement policy. We
will strengthen the resolutions already
passed at the region appeal in the city
of Bmpton to prioritize made in Canada
procurement, review all existing
contracts for opportunities to
transition to Canadian suppliers where
feasible, and encourage other public
sector partners to do the same. Let's
leverage every tool we have to support
Canada first. And a great example of
this would be our partners with a local
utility, Electra, where Brian Benz and
James Douglas have shown leadership by
transitioning smart meters. This is an
example that will bring 2,000 jobs to
Ontario and a $2 billion investment in
manufacturing. Previously, uh they used
an American supplier for smart meters.
So when we all lean in to made in Canada
procurement, it can have huge
consequences to create jobs here and be
an economic stimulus. The second pillar
is to protect manufacturing. We will
advocate for Canadian procurement
opportunities, including the defense and
government vehicle fleets and assure
Bmpton's growing aerospace, defense, and
space sectors are positioned to benefit
from the new federal investment we're
seeing. And I would say those sectors
are booming in Bmpton. We already seen
Bmpton manufacturers adapt. Aberger,
which used to do 100% auto parts, um
have transitioned to also supporting the
defense sector and aerospace. This year,
their non-automotive work is expected to
represent 15 to 20% of its business. A
great example of a Bmpton manufacturer
who successfully is pivoting to meet new
opportunities. And just two weeks ago,
Bmpton based Brandon Steel was
recognized as a key supplier for
Canada's 11.3 billion investment in six
new Coast Guard ice breakers. That's the
exactly that's the exact kind of
opportunity we want to see Canadian
procurement create for Bmpton businesses
and workers. Third is business adaption.
We need to focus uh on where the jobs
are going to be um and make sure that
our businesses are as innovative as
possible. Through a 2.5 million federal
regional tariff response initiative
investment through our friends in the
government of Canada, we now can support
a new Bmpton business growth
accelerator. We have a staff that will
be dedicated to helping businesses grow,
tariff affected businesses grow. The
second pillar of our action plan is to
compete by fostering productivity and
growth. We also got a grant from the
federal government for AI training and
we're working with our partner Beehive
which is a tech incubator in Bmpton to
train tariff effective uh affected
industries um to really lean into new
technology uh to be leaner to be more
effective to be more efficient in a
global competition for jobs.
And that's our fourth action. Um our
fifth uh pillar of the our fifth point
of our 10-point plan is to diversify
trade. We've launched a Go Global
Bmpton. Building on our 310 businesses
already engaged in exports outside of
Canada. We're working to connect local
companies with opportunities across
Canada, Europe, Asia, Mexico, and other
markets. We are already seeing
incredible global opportunities. We've
got some of the most incredible
businesses in Bmpton. And we believe
they can compete anywhere in the world.
And an illustration of that would be MDA
space, who now is in partnership with a
European space ay's Argonaut lunar
mission. It's a great example of a
Bmpton headquartered company
strengthening its ties with Europe and
competing in a growing global space
economy. The United States will always
be an essential trading partner, but our
businesses should not be dependent on
any single market. And when you see the
success of a company like MDA, it speaks
to the fact a Canadian business, a
Bmpton business can compete anywhere.
Our sixth point in our action plan is to
attract investment. We will launch the
Invest Bmpton campaign in alignment with
the Canadian Investment Summit
showcasing the strengths of our advanced
manufacturing, innovation, life
sciences, logistics, and global trade.
And I would note we submitted two
proposals as part of that major Canadian
investment summit that Prime Minister
Carney is hosting. Our seventh point is
we must invest in talent. We will
continue supporting entrepreneurship,
work, workforce development and skills
training to connect BMPon residents with
growing industries and align people with
the jobs that exist. And so, you know,
we had a workshop this summer on um
getting people involved in the skilled
trades. We literally had a workshop at
city hall funded uh by the Ministry of
Labor proincially and we're going to do
more of that. There are jobs out there.
We need to make sure that our residents
have the tools to fill those jobs. We're
also committed to building our long-term
resilience. So, our eighth point of our
action plan is unlocking incentives. We
will help businesses and development
projects identify and combine eligible
funding of financial supports to reduce
costs and accelerate investment. So,
there is a federal fund for tariff
affected industries. We're going to have
our staff help businesses apply because
the red tape of that application process
can be intimidating. So, we're going to
work handinhand with businesses to make
sure that if they're eligible, they can
benefit from those programs. Our ninth
point is we will accelerate
infrastructure projects. And this is one
that I think could be a major economic
stimulus program for Bmpton. We're in
the midst of the big BMPON build, as I
like to call it. We have major projects,
10 major projects representing $9
billion in investment. And these are
projects with the federal and provincial
government. Everything from the second
hospital construction, which was
supposed to start in the fall, and we
hope it does, the Hazel Mallen LRT
extension phase one and phase two. Um,
our new police stations and police
facilities, our new Embleton Community
Center, our Riverwalk project in the
downtown for flood mitigation. Um, these
are just some examples of the massive
infrastructure investment happening
right now and we're going to work with
our partners to accelerate all these
projects. We want to see shovels in the
ground now. There's no better time to
stimulate the economy with construction
jobs than in the face of this adversity.
And if I recall in 2009 when we had the
global economic turndown, then it was
Prime Minister Harper and Premier
McGinty who said, "Let's expedite infra
infrastructure projects in Ontario
immediately." And they did that in 2009.
It helped Canada weather that storm. We
should be expediting all infrastructure
projects right now to help be a a spur,
a momentum for our local economy.
There's huge economic spin-off from
these construction projects. And to put
this in context, the $9 billion of
construction we have before us right
now, you know, you go back 10 years ago,
we had 200 million of construction of of
public projects in Bmpton. So we're in
the midst of the largest infrastructure
investment in our city history. So it's
an exciting moment in time. Our 10th
point is as much as we have all these
responses to how to pivot to this
economic aggression by the Trump
administration. Our 10th point is to
speak directly to Americans to mobilize
the crossber support. There are so many
businesses in Bmpton that have
businesses in the US. Whether it's a
Medtronic that is in Bmpton but also in
Minnesota. Uh whether it's an Axiom
Plastics that's in that's in Bmpton but
also um in Columbus. There are literally
hundreds of examples of businesses that
are creating jobs in the US and creating
jobs here and they're at peril. And so
we need to speak directly to the
American people uh that we don't that we
we love Americans in Canada. They're our
closest neighbor, closest friends. Um
it's why a year ago I wrote an op-ed in
uh the newspaper saying, "Don't boo the
American anthem. Our disagreement is not
with Americans. is with a misguided,
reckless president who is taking uh the
wrong course that's going to cause
massive inflation in the US, massive job
losses in the US and it will hurt here
too. And I'm a big believer if we speak
directly to Americans that wisdom can
win the day and that we can see a course
correction in the US when this
administration realizes they have lost
popular support for these punishing
tariffs that are taxes on prosperity.
Let me say plainly and clearly, Canada
is not America's economic problem. For
generations, Canada has been part of
America's competitive advantage. We will
continue to build alliances that support
open, mutually beneficial trade. In
closing, we cannot control every
decision made in Washington, but we can
control how we support our businesses,
attract investment, develop our
workforce, and position Bmpton to
compete. This action plan is about
positioning our businesses to compete.
This plan is about protecting jobs while
building a stronger economy for
tomorrow. I want to thank our Bmpton
Board of Trade, our Economic Development
Office, the Mayor's Tariff Task Force,
and our businesses for working closely
on building this plan together.
Together, we are taking action to build
a stronger, more competitive, and even
more resilient BMPON. On that note, um
we're proud to release this plan and
happy to take any questions you may
have.
>> We'll start the formal Q&A. Just make
sure you stand right over here. the mics
here. So, please state your name um and
your outlet. And it's one question, one
followup, please.
>> Uh hi, Alicia Hash from the Toronto
Star. Um I'm just wondering how you
would categorize the seriousness of this
threat to Brandon's economy. You talked
a little bit about um sort of all the
different things that can be done, but
how serious is this uh sort of threat
we're looking at now with the changing
tariffs day by day? Like how Yeah. Where
are we at kind of now? You know, I would
say we can't um
underestimate um the gravity of um the
consequence of these tariffs um and what
it means for for jobs. And I look at
Stalantis, 3,000 workers that are
sitting idle. You I spoke to one worker
today that um told me he hasn't had a
paycheck in two years. You know, how to
there there's families that struggle to
put food on on on the table. And so
there is real consequences to these
dangerous uh tariff uh policies. Um
we're also a major logistics hubs. I
don't think any city in Canada has as
many logistics companies as Bmpton. We
move product across North America. So
when Trump tries to really close borders
to trade, you know, those logistics
companies are going to face the brunt of
that difficulty. And so it does hurt
Bmpton and it's why we're so determined
to pivot um and show resilience through
this difficult period.
>> Um and I just want to ask about uh the
first point which is about procurement.
Um I understand municipalities already
sort of do a lot of business with
Canadian companies and I'm just
wondering how much space there is for
Bmpton to actually make any additional
changes that would be meaningful at this
point or um are there any sort of future
>> contracts that you were looking at
changing from American suppliers? Uh is
there an amount of money that you can
sort of say is available? Well, what I'd
say is the totality of municipal
procurement across Canada is
significant. If you look at one city at
a time, um it may not seem significant.
Like Brmpton, a year we do 350 million
on good services and construction. Um
and we've seen companies win bids under
this new policy. You look at Genitech
supporting our 360 intersection cameras,
Antara um providing waste services,
Ellis Dawn doing our our riverw walk. Um
and so it does create an ecosystem where
Canadian companies can be successful.
But you know a great illustration that I
that I shared was um utilities. You know
these are um mun municipally owned um
institutions and the transition to smart
meters with Electra by James Douglas and
Brian Benz of our local utility that
shifts 2,000 manufacturing jobs uh to
Ontario. That was an American company
doing smart meters. And if we did that
everywhere in Canada, that the totality
would be massive. This creates jobs and
prosperity locally. And so I don't think
the Trump administration has really
realized
how much this hurts the US too. It hurts
both countries and I think he's he's
missed that component of it.
>> Uh Taranjit from Red FM. Uh in this
ongoing trade war, what is your biggest
concern right now? Uh losing the jobs or
losing the existing businesses or losing
the future US investment? So I I think
it's about one retention of current jobs
because we've got a lot of great
companies in Bmpton. We want them to
continue to stay afloat and succeed, but
it's also about recruiting new
opportunities. So when I mention an MDA
having part of a EU space agency
contract, that's going to create new
employment, new prosperity. When a brand
and stills part of a federal defense
procurement, that creates new
opportunities. And I would say we are
actively speaking to major um defense
companies uh about production in Bmpton.
And I think I've mentioned in the media
before whether it is light armored
vehicles, whether it is ammunition,
whether it is uh military drones, we
have active conversations with defense
companies about creating manufacturing
here in Bmpton um as part of the
opportunities created by Prime Minister
Carney's commitment to meet NATO defense
spending targets. Uh so what is the plan
of city for the small businesses who
don't have resources to diversify their
market?
>> You know our go global uh program um our
AI program um the supports we offer the
business growth accelerator program are
eligible for all tariff affected
industries. So whether you're small,
medium or large, these are services now
provided at city hall to support
businesses affected.
>> Thank you.
>> Yeah. Hi, Grant Fris from the Bmpton
Guardian. I'm just curious about your
thoughts on I mean for politicians of
all levels of government in Canada. I
mean, we're dealing with an
administration here that lies constantly
about Canada that is putting out memes
with maps taking over Canada. And how
can our politicians who are being
serious deal with an unserious
government and expect to come to any
kind of rational agreement? At this
point,
>> I think it's important to continue to
speak directly to Americans. I believe
when you speak fact, when you speak uh
truth, um that that breaks through um
the chaos of the current
administration's noise. If you look at
public opinion polling in the US, the
president's approval ratings at the
lowest point um of a president facing
midterms. I think the last one I saw a
67% disapproval. And where it's hurting
most is if you look at these border
states um where businesses, American
businesses are very upset, Americans are
very upset with this administration
because they see the consequences. You
look in Michigan where this could be the
largest tax in history on America's big
three um auto sector. Um and so I I
think we need to continue uh to speak to
our friends in in the US. It's why I've
done a fair bit of US television and
radio um to say we want to continue to
build great products together and
hopefully we can get past this impass.
And you know I I do think the Trump
administration there they have two and a
half years of runway um but there's only
so long you can push a policy that has
lost popular support and I think the
reckoning for that is going to come
sooner or later.
>> Now um obviously the US midterms are
coming up. I don't know if you've spoken
to any sort of Democratic
Democrats Democratic party there in the
states, but um if should the Democrats
um be able to win either both houses of
a Congress or or or just one of them? Do
you foresee that changing the sort of
dynamic and and the relationship between
Canada? Do you see that sort of maybe
helping things if that
>> Well, I think the legality of the
tariffs would be um threatened if it's
lost support of um of the US um houses
of government. Um I went with a group of
mayors to Washington about a year and a
half ago to speak to Republicans and
Democrats. And what I'd say is there is
broad support for Canada. There is broad
support in both the Republican and
Democratic party um who believe these
tariffs are um have huge consequences
for their constituents. You know, look
at the inflation numbers in the US. This
is hurting the US. They are becoming
less competitive. Competitors to
American businesses are sipping
champagne at the chaos created by these
tariffs.
uh Nathan from hashtag uh mayor
negotiators job is to get the deal done
and uh for the both sides and finally
the result is that we don't have a deal
for last two years um and uh you are
quite a popular leader in Bmpton and
across Canada and we heard from many
Canadians that Patrick Brown name should
be there to be one of the negotiator
because Canadians heard Bmpton
Bmptonians get hurt what if Prime
Minister Carney is listening And if you
get this job to get a deal done for the
Canada for the Bmpton, will you accept
this job?
>> So right now, let me say it's a team
Canada approach. We're all in. Um and I
think what one of the advantages that
Canada has, if you look at the public
opinion in the US, there is not a united
mandate to pursue these these reckless
tariffs. The majority of Americans, you
look at governors, congressmen, um
senators, they there is a real
disagreement in the US about this
approach. in Canada, mayors, premers,
the prime minister, we're all um
speaking in a unified manner um that we
stick together as Canadians when we face
this this adversity, these um attacks um
these memes, these insults to um uh
Canada. I don't think Donald Trump
appreciates how proud we are of our
country, how much we love our country,
how fiercely patriotic we are of Canada.
And it's anything I think he's only
enhancing the resolve and unity of
Canadians. And if asked in any way of
how I could help, I think I like any
other mayor would say to the prime
minister, "We're in this together. We're
here to help."
>> Uh Stellantis 3,000 plus jobs lost and
uh they are struggling. Uh Stalantis
want to sell this land and what was the
initial deal between city and Stalantis?
If that land was given as a freight to
the Stalantis or not, we don't know the
truth. If that can be uh elaborate uh
can they sell this land and is there any
legal action can go against them by the
city?
>> So the city um provided land in the
1980s for the purpose of the precursor
company for having automotive production
where I think the greatest legal tool uh
for Canadians is in the federal
contracts. So, Stalantis took billions
in subsidies for production incentives
for for for the automotive production in
Windsor and Bmpton. And the agreement, I
understand, from Minister Jolie
specifically says Bmpton. So, we do have
legal tools where they'll owe that money
back to Canadians. Listen, our first
choice is they come back, they bring a
product back right away, but if they do
um cut and run, um there is a legal
responsibility they have to Canadian
taxpayers. I do know there are offers on
the plant, but I think um the federal
government wants to measure um are those
jobs good jobs? Are they uniform jobs?
Um how are we protecting workers? And uh
you know I right now I think
everything's on the table.
>> Thank you.
>> Sean OSHA with Global News. Uh mayor
since we're talking about Stalantis,
they have a deadline tomorrow. A deal
deadline is September 11th. Make a deal
possibly have a strike or something
else. If they can't get a deal on that,
if Stellantis doesn't commit to coming
back with uh auto production there, to
the previous speaker's point, is there a
plan there? Is the federal government
perhaps thinking of defense procurement,
defense manufacturing there? Is this
going to be a white elephant or is
something going to be built here?
>> What is encouraging um is there is so
much interest there is so much interest
in these highskilled workers. Um the
fact that this is a facility that has um
power, it's it's it's set up. that's
ready to go for a production that could
be um pivoted to different products.
I've actually been surprised by the
level of of interest, but it's about
getting um the right product. You know,
for example, you know, there was a
proposal from Leap Motors, a Chinese
joint venture with Stalantis um that
only had 800 jobs and it was largely
just assembly jobs and rightly so. The
provincial and federal governments said
to Stellantis, "That's not good enough.
you know, we we want to see those 3,000
jobs back, high-skilled jobs like we
have currently. Um, and so I believe if
Stalantis renegs on their obligations,
um, abandons their workers, um, there
would be a number of opportunities to
make sure that plant is immediately uh,
used. Uh but uh you know I would say
again uh we do hope Stalantis um doesn't
choose that path does isn't bullied by
the Trump administration and does what
is right by their workers and their
obligations to Canadians.
>> Second questions back to the economic
resilience plan you're talking about
here. I mean you guys have been working
on this clearly for months.
>> Earlier this week Trump said that you
know Canadian companies are not really
welcome to bid on or be accepted for
American uh government procurement. How
much of a hit does that take? you're
telling people, hey, let's build, let's
buy, do it here in Bmpton, here in
Ontario, here in Canada. But if you
can't sell to the United States based on
that and those kinds of things, how much
more difficult and challenging is it?
And as part of that, isn't this really
about just waiting it out? Because every
day it could be a different uh new
threat, a different new tariff, new
something. Can you really put all these
things into effect very quickly?
>> Yeah, it does feel like we are watching
uh a different tantrum um every day uh
by the US administration. Uh but we need
jobs for our our community. It's why we
have this plan. Um you can't just wait
two and a half years for a new
administration. Who knows how much
longer after that to to change policies.
Um so it's why we're pivoting. It's why
we're looking for opportunities. Um and
I hope this zigzag in our friendship
with the US is one that is that is
short. And you know I you look at
history and whether it was um you know
Barack Obama and Steven Harper from
different ideological perspectives. You
know Ronald Reagan um and Brian Rooney
ushering in free trade the close
relationship of Bill Clinton and Jean
Kretchen. Our countries have worked so
closely with such a strong bond such a
strong alignment of leadership. It
really is extraordinary what we're
seeing and I really do believe and hope
it'll be a blip in history.
>> Last question.
>> Yeah. Hi Anmul Singh from Hamda TV. Uh
so you mentioned about in your 10th
point how we going to diversify our
business with the border state of USA.
On that point I want to mention there is
a growing sentiment in Canada that we
want to grow closer to European Union
for business or other strategic
relationship. How do you think
government or your collaboration with
our premier and prime minister is going
to put Bmpton businesses to make it
easier for us to do businesses with
European businesses?
>> So our our 10th point was to speak
directly to Americans. So we we believe
there is broad support for Canada and
broad affection for Canada and it's why
I've I've done significant US media
about um about that. Um our fifth point
was diversifying um uh trade. our go
global program, our staff uh that will
work with businesses of all size to
identify new market opportunities. Um
and if you look at um MDA getting the EU
space agency contracting is example that
there is a ton of opportunity out there
and I know Denise could probably give
you a hundred examples of businesses
that we're seeing that have find
opportunities for export beyond the US.
I think geography has made us very
comfortable where we just focused
historically on what was easy and I
think this moment in time is a healthy
one in the sense that it's really
focusing us on where can we export
anywhere in the world. We build great
products and if the US doesn't want to
continue to have this joint prosperity
while there are other countries that we
can build great products with.
>> Thank you very much. Great.
>> Thank you so much. This concludes the
press conference for today.
>> Okay. Thank you everyone.